Interview with Anne
When your home is your sanctuary and your workspace, the products you use matter,especially when they affect the air you breathe, the time you save, and the health of the people around you. For Anne, a Life, Executive, and Therapeutic Coach based in Dubai, ENJO isn’t just a cleaning choice – it’s a way of life.
From New Mum to ENJO Advocate
Anne’s ENJO journey began 22 years ago when she became a mother. “I started using ENJO when my children were born,” she shares. “Back then, another mum introduced me to it. I wasn’t drawn in by the chemical-free element at first,it was the convenience.”
As a busy teacher with two young children, the last thing Anne wanted was to spend time shopping for endless cleaning products. ENJO simplified her life. “It removed the mental load of remembering what to buy, when to replace it, and whether we were running low.”
When Convenience Becomes Essential
Like many in Dubai, Anne has household help. But over time, her helper started phasing out ENJO in favor of conventional products. It wasn’t until her helper took an extended trip that Anne had to take over cleaning,and she was shocked at how long it took.
“I was getting up at 5am to clean before my first client. Using traditional products took twice as long. ENJO saved me so much time and effort,I couldn’t believe I ever stopped using it,” she recalls.
Why ENJO Fits Her Wellness-First Philosophy
As a therapeutic coach, Anne works with clients processing deep emotional trauma. “Scent is a powerful trigger. I don’t wear perfume when I work, and I can’t risk my space smelling like chemicals. ENJO allows me to keep my environment clean without harsh or triggering smells. That matters.”
She also loves that ENJO keeps her home and workspace healthier. “There’s no residue. The floors and surfaces stay cleaner longer, and everything just feels fresher.”
Reusable, Reliable, and Responsible
Anne admits she doesn’t have a specific favourite ENJO cloth, she uses them all. But what stands out most is the value. “You buy once, and you’re done for years. I love not giving my money to big corporations producing chemical waste. ENJO aligns with my values,and it saves money.”
When You Let Go of the Products… and the Baggage
As someone who helps others let go of emotional baggage, Anne sees a clear parallel. “You don’t need to carry emotional baggage,and you don’t need to carry around a basket of cleaning products either. ENJO helps you simplify.”
Anne’s coaching philosophy is to combine therapy (looking back) with coaching (looking forward). “You clear the emotional clutter and start fresh. That’s exactly how ENJO makes me feel about my home.”
Her Advice to First-Time Users?
“Just try it. Book a demo. Let the team train your cleaner if you have one. Once you see how quick and effective it is,and how fresh your home feels,you won’t go back.”
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